Luke 19:13 And he called his ten servants, and delivered them ten pounds, and said unto them, Occupy till I come. 14 But his citizens hated him, and sent a message after him, saying, We will not have this man to reign over us.
The placement of this parable is notable. Jesus relates that this nobleman was going away but first divests this money in his servants so that, upon his return, they may have used the money wisely and made a profit on it. He then deals harshly with those subjects who despised his rulership.
The very next thing Jesus does is to begin His week of passion by entering Jerusalem on Palm Sunday. He is about to forfeit His life to a cross, but has put His servants on notice that they are to get busy investing the Gospel into others. Those who are faithful will be richly and eternally rewarded. As far as the religious crowd who reject Him, there is a terrible day coming for them.
Jesus, our nobleman has left for the far country, but He is returning and His reward is with Him. Knowing the terror of the Lord, we persuade men.